BE REALISTIC, DEMAND THE IMPOSSIBLE.
SOYEZ RÉALISTES, DEMANDEZ L’IMPOSSIBLE.
When We Were Hungry is an enginecy — part creative company, part strategic engine.
We build ideas, positioning and meaning that generate movement, advantage and category shifts.
For technology, space, defense and ambitious startups.
We build ideas, positioning and meaning that generate movement, advantage and category shifts.
For technology, space, defense and ambitious startups.
STRATEGY
CREATIVE
EDGE
OUR WORK IS ROOTED IN THE VISCERAL HUMAN NEED TO FIND MEANING & TO BE REMEMBERED.
Most brands compete inside an existing frame. We look for the move that changes the frame.
Brand strategy should never be a reaction.
It should create the conditions everyone else has to react to.
Brand strategy should never be a reaction.
It should create the conditions everyone else has to react to.
‘Ideas come and go, stories stay.‘, Nassim Nicholas Taleb, The Black Swan

